Hi everyone! It’s Richa from Mala Handmade with some thoughts about sustainable design. We’ve posted an awful lot recently about designers working with eco friendly fabrics or working with indigenous tribes, which is a trend I hope outlasts other fads. I’ve been giving a lot of thought, however, to the designs of newcomer Rehna Pendse, a New York based designer lauching her debut collection for Fall/Winter 2011. The collection is sophisticated and sexy – it’s the kind of contemporary look I can see at home right on the fifth floor of Saks or Bergdorf Goodman. The lookbook is sleek and filled with some great party looks – a strapless black lace dress, one shoulder purple mini, and slim silver pants perfect for you long-limbed ladies out there. Pendse describes her line as taking you on a journey to a world of freedom where women dare to be strong and different.
Pendse’s high-end collection is also made of 95% sustainable fabrics like cottons, silks, and wools and she’s stated her commitment to working with working with responsible boutiques and manufacturers, as well as promoting the female workforce – which is why I’ve got the collection on my mind! I realized that looking through the lookbook, I never expected Pendse’s collection to be socially conscious – which means I’ve created a stereotype of sustainable South Asian design! I’m used to Asian designers committed to sustainable design using ethnic motifs and Indian sourced fabrics cut into “western” silhouettes but not many collections that don’t overtly reference India. Pendse’s collection is fresh, modern, and not a blend of east-meets-west which is totally refreshing. I’m grateful for the chance to see work that challenges my preconceived notions on eco-conscious fashion and love Pendse’s take on sustainable design!
source: Rehna Pendse