Making Indian traditional design accessible to the masses is always a challenge for designers. How do you take a design style based on embellishment and bright color and make it accessible to a wide range of aesthetics? Striking the right balance without diluting centuries old tradition is an art – one that designer Seema Krish has mastered. After studying design at FIT and working for a range of top design companies, Krish went out on her own to establish her own textile company in India based on sustainable design. She founded Azure, a design and weave studio based in Bangalore dedicated to what Krish terms ‘modern traditional’ textile technique.

The collection is focused on blankets, pillows, and throws (as well as custom fabrics) that come in a variety of colors and patterns that combine contemporary, simple design with patterns that are unmistakably Indian. Krish explains the construction process on her site, which explains that local craftswomen in India work with dyes that have low impact on the environment and set with solar dryers for an environmentally friendly color setting process for the fabrics. The designs, which she calls “Bombay Bliss,” are inspired by her love for one of India’s most vibrant cities where she says some of her fondest memories took place and she honors in her collection.