Pink walls, grand forts, the Hawa Mahal: Jaipur has good reason to be a top tourist destination in India and a go-to backdrop for romantic Bollywood movies. I always visit the old city when I’m in Jaipur and make time to visit the palaces in the hills – but during my last trip to the famed pink city, I made sure to stop by the gardens of Narain Niwas, a charming palace turned hotel in the heart of Jaipur. I told those accompanying me that I wanted to visit the historical building, but readers, I had a hidden agenda: Hot Pink. A beautiful boutique located in the hotel’s shopping arcade, Hot Pink is one of the Jaipur’s first modern concept boutiques, which showcases India’s top fashion, accessories, and home decor designers in a contemporary space. (Another location has recently opened in Mumbai).

Hot Pink is set up like a chic Indian apartment: white-washed walls with pops of color showcasing clothes that are wearable in the U.S. but constructed with traditional Indian handicraft techniques. The store was founded by French jeweler Marie-Helene de Taillac, who first made her name creating modern, colorful precious jewelry crafted by master Jaipur jewelers who still utilize techniques used for Maharajas. Self-described as French by birth but Indian by adoption, Hot Pink’s selection of India’s top designers (and on-trend house line) highlights that Jaipur’s great shopping isn’t confined to traditional designs but also has an eye for the future, and it’s inspirational to see how beautiful simple, western silhouettes can be when made with colorful textiles. For those who can’t make it to all the way to Jaipur just yet, but find themselves halfway there in Paris, Marie-Helene de Taillac’s designs are available in France with an accessible collaboration with French retailer Bon Marche.